According to statistics, the number of smartphone users in India is estimated to hit 337 million by the end of 2018 that shall increase up to 490.9 million by 2022. Given such huge numbers in only India, it could be revolutionary as a resource when used in the best way possible. While many believe that apps are only for huge brands, it has been found that small businesses with mobile applications have a wider reach and attain visibility on a large scale compared to others.
On an average, people pick up their smartphones around 150 – 200 times in a day and all the time people are on their phones, they are interacting all the time. In this way, the chances of actually increasing the number of conversions and engagement in the real time.
Here are some of the most imperative reasons why you need a mobile application for your business:
1 Multiple Marketing Strategies:
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Now, through a mobile application, you can have more efficient strategies for marketing and bring them together under one plane. Direct booking, search features, news feed, offer and sale updates, direct messages are all few of the ways an effective marketing looks like.
Through social media, the customers and companies have been brought closest. Through notifications, customers can stay updated with each development.
– In-app notifications are those which users can only receive when they open the application.
– Push notifications on the other hand, are those notifications which users receive regardless, once they have opted in.
Research shows 60 percent of mobile users open push notifications and 40 percent get engaged with the applications immediately.
2. Better Personalization and Offline Work:
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The best part about having a website and a mobile app is that for a website you need to download graphics and page designs but for mobile apps even in a slow-network connection the app would offer basic content and functionality to users in offline mode. The users of the app can read news or information, perform different calculations or even write a message that will be sent when they go online.
When it comes to personalization, you can provide completely personalized content, track user engagement, and use this information to offer customized updates and recommendations.
3. Budget Friendly:
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Previously regarded as one of the most expensive services in order to develop applications, but because of the increasing popularity of apps, this service has now become budget-friendly and vastly responsive. If you’re wondering where you can get it at the best price, you can check WayIndia’s app development services here.
4. Staying Ahead of the Competition:
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Now everyone knows that both Google and Apple believe in going big for localization. For example if you run a Google search about health, all the first results would be that of the local apps related to the health industry. Think about what if the results also include your business as well? Interesting, isn’t it?
5. Website Integration and Brand Building:
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One of the most crucial reason why mobile apps are needed if you’ve a website is that each time you create a database, make a promotion or even add new products to your stock every data gets synchronized to the app and notified to the users on two separate platforms, gaining more engagement out of it.
The app also adds a whole new layer of experience to your customers and builds a better brand recognition, while also speeding up the entire process altogether.
Guess, now you know the answer to one of the most burning questions of every small businessman! So, shall we begin?