Digital Marketing

Canonicalisation – Why is it Bad?

Though it is quite a big word to pronounce, the definition of the same is quite simple: “Canonicalization means the process of choosing the right URL from options.” For example https://www.sitepoint.com/ https://kilianvalkhof.com/ (notice without ‘www’) A server isn’t a physical machine, rather is a cascade of several servers residing in a single machine. It can be handled by several machines, all working together to produce a response to the constantly changing load of requests. Which…

Continue reading

Digital Marketing

Why Google Reviews Matter?

Reviews from customers have always been a trust-building factor for business and its importance is even greater. Image Credits: Storyteller Design The three main benefits of getting customer reviews are: To acquire testimonials that can be pretty useful for both online and offline marketing. To better understand and analyze the do’s and don’ts of any business For better visibility of the business on Google, it is important to gather genuine and honest reviews of the…

Continue reading

Digital Marketing

How These Hacks Can Reduce Your Bounce Rate

Okay, accepting high bounce rate may be a little uncomfortable just like when it is difficult for you to accept that your child isn’t the topper in his class or isn’t the best-looking kid in the school. Yes, at first it may feel like your website is going to hit off with overwhelming responses and until you actually see the Google Analytics and your bounce rate has a very different story to tell. Image Credits:…

Continue reading