Digital Marketing

Canonicalisation – Why is it Bad?

Though it is quite a big word to pronounce, the definition of the same is quite simple: “Canonicalization means the process of choosing the right URL from options.” For example https://www.sitepoint.com/ https://kilianvalkhof.com/ (notice without ‘www’) A server isn’t a physical machine, rather is a cascade of several servers residing in a single machine. It can be handled by several machines, all working together to produce a response to the constantly changing load of requests. Which…

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Digital Marketing

Why Google Reviews Matter?

Reviews from customers have always been a trust-building factor for business and its importance is even greater. Image Credits: Storyteller Design The three main benefits of getting customer reviews are: To acquire testimonials that can be pretty useful for both online and offline marketing. To better understand and analyze the do’s and don’ts of any business For better visibility of the business on Google, it is important to gather genuine and honest reviews of the…

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Data Analytics

Why Analytics is a Boon for Retail Industries

For any organization to understand the target audience has become convenient, thanks to the exciting feature of predictive analytics. But, the tool of predictive analytics isn’t enough as it lacks the insight of behavior of the customers. Especially when one doesn’t know whether the product would be successful or not and plan strategies accordingly for communicating to the customers. Data Analytics is crucial in terms of understanding the customer behavior and to pick the correct…

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Digital Marketing

How These Hacks Can Reduce Your Bounce Rate

Okay, accepting high bounce rate may be a little uncomfortable just like when it is difficult for you to accept that your child isn’t the topper in his class or isn’t the best-looking kid in the school. Yes, at first it may feel like your website is going to hit off with overwhelming responses and until you actually see the Google Analytics and your bounce rate has a very different story to tell. Image Credits:…

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